A New Chapter for THE.Hosting: Results, Decisions, and Plans for 2026

29.12.2025
17:23

THE.Hosting is entering 2026 with a clear focus on stability and service clarity. Whether launching a new project or migrating infrastructure, customers need a platform that operates predictably. We continue to build exactly this type of hosting model — reliable, fast, and secure.

The global server infrastructure market continues to transform. Inflation, hardware shortages driven by growing demand for AI technologies, changes in supply chains, increasing storage costs, and manufacturers shifting from DDR4 to DDR5 — all of these factors directly affect component pricing and availability, delivery timelines, and how quickly infrastructure can be expanded across different countries.

Our guiding principle is simple: as the market becomes more complex, the service must evolve. Alongside expanding our product lineup, we are strengthening security, increasing transparency, and proactively establishing clear operating rules.

Goals, New Products, and Even More Options for Customers

2026 will be a period of more active portfolio expansion, with a stronger focus on practical, real-world use cases. We want customers to have more ways to build infrastructure tailored to their specific needs.

We are preparing to enter new local markets and developing solutions for business customers.

The company plans to launch dedicated servers in a wider range of countries, making high-performance configurations more accessible and the overall selection broader. A key part of this direction is the introduction of VPS + GPU for workloads that require graphical acceleration. These use cases include scientific computing, AI/ML, graphics and video rendering, data processing, and model testing.

At the same time, we are working on improving our infrastructure. For example, we are planning to introduce a Load Balancer to distribute traffic and build fault-tolerant architectures, as well as a tariff configurator that will enable flexible resource selection.

A Load Balancer is an infrastructure component that distributes incoming requests across multiple servers to ensure stable system performance and prevent overload.

Another dedicated focus area is flexible short-term rentals by the day and by the week. This is important for projects that need infrastructure quickly, for short periods, or for specific stages of work.

What Will Change in Our Policies—and Why

Geographic Optimization

In the future, server rental availability will be discontinued in certain countries and locations. This is due to a shift in our go-to-market strategy: we want to focus on regions where we can sustainably support growth and consistently provide the required service level.

Important: We will notify all customers several months in advance before exiting a location so you can assess your options, prepare your migration, and choose the most suitable solution.

Enhanced Verification and Expanded Network Monitoring

In 2026, we will further tighten verification procedures for both existing and new customers, and our network monitoring will become more thorough. This decision is driven by infrastructure security requirements and our commitment to maintaining service quality for legitimate users.

Key update: All customers will undergo live verification using anti-fraud services. Based on the results, we will decide whether the customer must proceed to KYC.

Zero Tolerance for Illegal Activity

We consistently adhere to strict compliance with applicable laws. THE.Hosting does not allow its infrastructure to be used for illegal activities of any kind.

If we receive a legitimate, substantiated, and legally valid complaint, we may temporarily restrict server or account operations under our established procedures. In case of official requests from authorized authorities, we act strictly in accordance with legal requirements.

Possible Changes to Pricing Policy

Our team wants to provide an early notice: in 2026, changes to THE.Hosting pricing may occur. A final decision will be made after the New Year, once detailed inflation statistics and updated information on the cost of server hardware become available.

If changes are necessary, we will act with maximum transparency and will always notify you in advance.

What Remains Unchanged

Despite market shifts and the expansion of our product portfolio, several core principles of the company will remain the same. We will continue to consistently invest in service quality improvements, expand our range of offerings, and introduce new products designed to solve customers’ real business challenges.

Our goal is a clear and predictable platform that enables you to confidently launch, develop, and scale projects over the long term.

Summary

We value our customers’ trust. 2026 will be a year of growth and renewal for THE.Hosting: we will launch new solutions, strengthen our infrastructure, and raise security standards. And despite external factors, our direction remains unchanged—to build a service that can handle the load, earn trust, and help your projects grow.