What is Unlimited Traffic (Unlimited Traffic)

Unlimited traffic is the absence of restrictions on the volume of data transferred between your VPS server and the internet. You can send and receive any amount of data without extra charges and without speed throttling.

Why This is Critical

Predictable costs. You know the exact server cost in advance. No unexpected bills for traffic overages.

No growth limits. Your site grew 10x? Great! You won't pay more.

Freedom of use. Can host videos, large files, make backups—without fear of exceeding limits.

How Traffic is Counted

Incoming traffic (Incoming): data coming to your server

• File uploads to server
• Incoming email
• API requests to your server
• Backups to server

Outgoing traffic (Outgoing): data leaving your server

• Site page loads by visitors
• File downloads
• Sending email
• API responses from your server

Important: Most providers count only outgoing traffic or both directions. On THE.Hosting, both directions are unlimited.

How Much Traffic Typical Projects Consume

Blog or Corporate Site

Average page: 2-3 MB (HTML + CSS + JS + images)

1000 visitors per day:

• 1000 visitors × 5 pages × 2.5 MB = 12.5 GB per day
• Per month: ~375 GB

E-commerce Store

Product page: 3-5 MB (high-quality images) Catalog: 5-10 MB (multiple product cards)

5000 visitors per day:

• 5000 × 8 pages × 4 MB = 160 GB per day
• Per month: ~4.8 TB

Video Content

1080p video (10 minutes): 500-800 MB

100 views per day:

• 100 × 600 MB = 60 GB per day
• Per month: 1.8 TB

File Sharing

Average file: 50 MB

500 downloads per day:

• 500 × 50 MB = 25 GB per day
• Per month: 750 GB

API Service

API response: 5-50 KB (JSON)

100,000 requests per day:

• 100,000 × 20 KB = 2 GB per day
• Per month: 60 GB

Plans with Limits: Hidden Pitfalls

"1 TB traffic per month"

Looks like a lot, but:

• E-commerce store consumes in a week
• Video site—in 2 days
• One viral post—in a day

What happens when exceeded:

• Extra charge $0.1-1 per GB over limit
• Or forced shutdown until end of month
• Or "throttling"—slowed to 1-10 Mbps

"10 TB traffic per month"

Seems sufficient, but:

• Black Friday on e-commerce—2 TB per day
• Game update release—5 TB per day
• Viral video—unpredictable

"Unlimited*" traffic

Read fine print:

• "Unlimited with normal usage"
• "Up to 95th percentile"
• "FUP—fair usage policy"

Reality: After certain threshold, you'll be asked to upgrade to expensive plan or be blocked.

True Unlimited Traffic

On THE.Hosting:

• No hidden limits
• No extra charges
• No FUP and "fair usage"
• Complete transparency

You can use:

• 100 GB per month—no problem
• 10 TB per month—no problem
• 100 TB per month—no problem

Only limitation: port speed (1 Gbps or 10 Gbps depending on plan).

Real-World Examples

Clothing E-commerce Store

Was: hosting with 5 TB per month limit

• Regular month: 3-4 TB—within limits
• Black Friday sale: 12 TB in 3 days
• Result: site shut down during peak sales
• Losses: $50,000 in missed revenue

Became: THE.Hosting with unlimited traffic

• Black Friday: 18 TB in 3 days
• Site worked stably
• Extra payments: 0

Educational Platform with Video

Was: hosting with FUP

• Launched free course
• 5000 students started watching videos
• Provider blocked for "exceeding normal usage"
• Had to urgently migrate

Became: unlimited traffic

• 50,000 students simultaneously
• Stable operation
• No restrictions

News Portal

Viral article:

• 200,000 views in 24 hours
• 800 GB traffic per day
• On old hosting: $800 bill
• On unlimited: $0 extra charges

Who Especially Needs Unlimited Traffic

• E-commerce — sales shouldn't stop due to limits
• Media projects — video, images, audio consume a lot
• File services — large volume uploads and downloads
• Growing projects — don't want to worry about scaling
• Backups — regular backups consume traffic
• CDN and mirrors — content delivery worldwide

How Providers Can Deceive with "Unlimited"

Throttling After Limit

"Unlimited traffic, but after 1 TB speed reduced to 10 Mbps"

Reality: This is not unlimited, but speed restriction.

Fair Usage Policy (FUP)

"Unlimited with fair usage"

Reality: "Fair" is defined by provider. Often it's 1-5 TB.

95th Percentile

"Payment by 95th percentile usage"

Reality: Complex formula that can lead to huge bills.

Port Speed Limitation

"Unlimited traffic on 100 Mbps port"

Reality: Physically impossible to use more than ~30 TB per month.

Questions to Ask Provider

"What happens if I use 50 TB per month?"

• Right answer: "Nothing, keep working"
• Bad answer: "We'll ask you to upgrade to enterprise plan"

"Is there FUP or hidden restrictions?"

• Right answer: "No, true unlimited"
• Bad answer: Evasive phrases about "normal usage"

"Will speed be reduced with high traffic?"

• Right answer: "No, port speed is constant"
• Bad answer: "With high load, restrictions are possible"

How to Monitor Traffic

Even with unlimited traffic, monitoring usage is useful.

Check current traffic:

vnstat

Monthly statistics:

vnstat -m

Top processes by network activity:

nethogs

Myths About Unlimited Traffic

"Unlimited is physically impossible" Possible. Provider pays for channels in large volumes upfront, it's more profitable than counting every gigabyte.

"Unlimited traffic = slow internet" No connection. Speed is determined by port (1/10 Gbps), not traffic limit.

Ready to Use Unlimited Traffic?

All our VPS include unlimited traffic by default. No hidden limits, no FUP.

Choose VPS with Unlimited Traffic

FAQ

Is traffic really unlimited?

Yes. We don't count gigabytes and don't bill for overages. The only physical limitation is port speed.

Is incoming traffic counted?

No. Neither incoming nor outgoing traffic is counted or limited.

If DDoS attack happens, is attack traffic counted?

No. DDoS traffic is filtered before your server and doesn't affect anything.